Everyone likes colorful magazines or leaflets. But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time.
Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company. From small ones to big ones? it is known that on a different scale. However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
Most common type of printing
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.